The Definition of Insanity

The Definition of Insanity

Doing the same thing over and over again, expecting a different result!

I have been consulting into a clinic, where they had a marketing communication director, a marketing agency, and ownership input. Meetings after meetings were happening, indecisions, choosing the same thing over and over. They thought they were doing great. They were profitable, but they hadn’t grown for now 4 years. They were spending thousands of dollars a month on their marketing and not growing, what is wrong with this situation.

The same people that said that others did not know what they were doing had been running the show for years. If you pay people to do your marketing then they should produce something! You should see an increase in sales?

Sometime firing the whole marketing team is what you must do to get the ball rolling into a new position, one of growth!

 

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