Category: Marketing / Sales / Growth

Should I Do a 15% Sale this Weekend


Sometimes you want to fill up a schedule, and have a discounted sales day to generate income! Our first thought is to offer a 10%, 15% or even 20% off Flash sale. So now you decide to email all your clients that on XX day you will discount all your products by 15%, Should you?

One of the challenges about having a flash sale is that all of your clients that were booked for that day you now have to offer them the 15% discount, this means that you are lowering your income by 15 on all your daily sales.

How will you know if this is worth it? Let’s pull out stats. That Saturday we did not trigger the sale and analyzed the outcome with or without the sale.


Our average transaction was $900 per client that day

we had 20 clients in for $18,000 in sales

We had 4 empty slots

Our total sales, if all slots were filled would have been $21,600

discounted by 15% = $3,240

Net sales of $18,360

But now we have comission on 4 more treatments at 50% lets say = $1800, therefore the net sales would have been $16,560



The Definition of Insanity

The Definition of Insanity

Doing the same thing over and over again, expecting a different result!

I have been consulting into a clinic, where they had a marketing communication director, a marketing agency, and ownership input. Meetings after meetings were happening, indecisions, choosing the same thing over and over. They thought they were doing great. They were profitable, but they hadn’t grown for now 4 years. They were spending thousands of dollars a month on their marketing and not growing, what is wrong with this situation.

The same people that said that others did not know what they were doing had been running the show for years. If you pay people to do your marketing then they should produce something! You should see an increase in sales?

Sometime firing the whole marketing team is what you must do to get the ball rolling into a new position, one of growth!


Mistakes to Avoid When Starting a Business

Mistakes to Avoid When Starting a Business

Start-ups face an uphill battle—from financing, to hiring, to distinguishing themselves from the vast crowds of competitors fighting for market share and publicity. The potential rewards might be great, but there’s a lot to navigate between here and there.

In the process, they commit many mistakes. The nature and extent of mistakes an entrepreneur might commit differs according to what start-up he is involved in, yet, there are a few basic mistakes, which startup entrepreneur normally commit. Such mistakes usually remain the same irrespective of the nature of business.

Over time I’ve learnt both financially and emotionally that learning from others and leveraging their experience is a lot smarter than trying to learn everything on my cord. Life is too short to make every mistake and learn from it yourself. Therefore, it’s imperative to learn from the mistakes and failures of others so that you don’t repeat them.

Having said that, i will post the top 5 mistakes made by new entrepreneurs  who have been in the trenches and made it safely past the minefields of starting their first business.